Description: Create a stationary and correlating business card with a new logo for a company.
Process (Programs, Tools, Skills): I created the logo in Adobe Illustrator using different sized circles and using the Pathway tool to unite the circles I was able to create different sizes and shapes of popcorn kernals. I found a fun bold sans-serif font for the word “popcorn” and changed it to outlines and ungrouped the word so that I was manually able to manipulate each letter to resemble popcorn popping. I placed the final logo in the top right corner of both the business card and stationary to be consistent.
On the business card I used a size 12pt for the contact name and 8pt for the contact information. The contact information on both the business card and stationary are in the same order to create consistency.
On the stationary I enlarged the popcorn pieces and created a fun watermark by changing the opacity to 8%. The red line at the top is consistent with the red line on the business card.
Message: The logo designed is for a food truck family business that sells different kinds of popcorn. The logo is consistent with the company’s family friendly and fun environment.
Audience: Anyone who is interested in some good popcorn to snack on.
Top Thing Learned: How to use repetition throughout the business card and stationary to bring everything together.
Color scheme and color names: Primary colors- red and yellow
Title Font Name & Category: Hoefler-Serif & Ariel Black-Sans Serif
Copy Font Name & Category: Ariel-Sans Serif